RESEARCH AND ENGAGEMENT
COMPELLING STRATEGY
PLANS TO EXECUTE GOALS
PROJECT IMPLEMENTATION 

 
 
 

Exterior View from 125th Street Plaza. Courtesy Adjaye Associates

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MARKET ANALYSIS, RESEARCH & PUBLIC ENGAGEMENT

  • Trends in regional demographics, economic development, and cultural participation

  • Peer benchmarking
  • Interviews with thought leaders
  • Visitor and non-visitor surveys
  • Focus groups
  • Community meetings
  • Partner identification
 

INSTITUTIONAL ASSESSMENT & STRATEGY

  • Organizational review

  • Board and staff interviews/workshops
  • Meeting/retreat development and facilitation
  • Visioning, setting priorities, ensuring impact
  • Best practices
  • Audience development plans
  • Phasing and financial modeling

PROJECT DEVELOPMENT & PLANNING

  • Concept development
  • Feasibility studies

  • Business and operating plans (incl. attendance, revenue, expenses)
  • Strategic growth plans
  • Master plans
  • Facilities advisement (space needs, design review, circulation)
     

    IMPLEMENTATION

    • Action plans
    • On-site project management of institutional growth
    • Staff training and development
    • Management reporting and tools for tracking metrics

    Amy has an extensive network of affiliates that provide consulting services in:

    • Fundraising
    • Facilities Planning and Architect Selection
    • Events and Food Service
    • Performing arts
    • Retail
    • Branding, Marketing and Communications
     
     

    WHAT OTHERS SAY ABOUT OUR SERVICES

    Amy Kaufman created the first strategic plan for No Longer Empty when the organization was just five years old. The enthusiasm and care she put into the project, especially the painstaking research with all our stakeholders and audiences, was extraordinary. The depth of her understanding led to a carefully tailored plan that fostered both structure and growth in our young organization. In the world of cultural planning, she is a standout.
    — Manon Slome, Co-Founder & Chief Curator, No Longer Empty
    The leadership team at the Eli and Edythe Broad Art Museum was thankful to inherit the Institutional Master Plan developed by Amy Kaufman and her team during her tenure at Lord Cultural Resources. The work was solid, from market research and strategy to business and implementation plans. The recommendations provided a critical underpinning for the development of this new vibrant institution, as well as essential direction for effectively operating within the broader University context.
    — Min Jung Kim, Executive Director, New Britain Museum of American Art / Former Deputy Director, Eli and Edythe Broad Art Museum at Michigan State University
     

    Courtesy No Longer Empty

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